The Golden Rules of Branding

Deepshika Yadugiri | Crowdcore

May 3rd, 2021

"Know Your Customer" is the fundamental principle in marketing. Throughout the years, marketing strategies have built based on this theory of the fundamental principle of marketing. Across above the line (ATL), below the line (BTL), and through the line (TTL) lines, product centricity was first followed by market centricity, and now value centricity.

The brand strategy is a difficult challenge that can strain a company's finances to the limit. The issue is that most companies tend to do it at the same time. That is a big blunder. Progressive branding helps you to steadily enhance your brand by implementing it in small steps. Before you begin the branding process, it is crucial to get a bird's-eye view of your company.

This entails developing a brand plan that involves priorities, audience definition, KPIs, and the development of a core message.

1. Set Goals

You have already learned this a million times, setting and tracking targets is critical. What is the reason for this? Since two-thirds of senior executives are unable to name the goals of the organizations for which they serve. One's team would not be good if they don't know what they're aiming for.

2. Select the Target Consumer Base

The number of times one could be hit by advertisements on Facebook, forums, and online services that were totally unrelated to their needs is beyond predictable. It is almost like attempting to market a vehicle to an infant if you want to create a promotional process without first identifying your demographics. It is obnoxious, perplexing, and outright unpleasant.

3. Create KPIs aka Performance Indicators

Make sure that the KPIs are focused on realistic marketing objectives which will enable you to monitor their performance. The most apparent marketing target is brand exposure, which can be calculated using interactions, likes, new users, and other metrics. Determine which KPIs are appropriate for your company and start using them to monitor progress.

4. Develop a persona for your brand

What is the name of your company? What drives the company's brand? Your whole team would be able to serve as brand ambassadors if you have a brand persona. The brand persona is the company's attitude. The most critical thing to remember is that you are exploring the distinctiveness from that of brands which already exists inside your company and in the market. Do not want to invent one; you will end up with a lot of naming misunderstanding.

The aim of a progressive marketing strategy is to reach the big vision by undertaking incremental steps over a period of time. Your company would be overwhelmed if you dump the whole process onto the worktable in one easy step. As a result, there will be uncertainty, which will show up in the branding.