By Laharika Reddy | Club Executive Member
What is Geofencing?
Geo - fencing technology now claim benefits several options for marketers trying to increase overall return on their investment. Almost majority of individuals spend their time using smart phones, mobile app which is another source of potential engagement.
This approach of building digital boundaries to broadcast customized adverts to users who enter or depart specific zones is known as geofencing.
We may use geofencing to provide customers with special offers and terms of creativity in a specified region — generally near your shop, a competitor's site, or performance space. App alerts and advertising are the most prevalent kind of geofencing advertisement
We may send an alert or trigger a customized advertisement to a user who enters, resides, or departs your designated "fence" to encourage them to explore your company. Now that we've addressed the question, "What is geofencing?" let's look at how does it works?
How Does It Works?
The goal of Geofencing Marketing is to identify allows two - way communication inside the perimeter. It serves to increase sales by attracting more customers in a certain location. If they're at least 50 meters away from the exact location, users may receive mobile notifications about it.
Setting up geofencing advertising campaigns is as simple as three steps:
• Use Geofences to mark your physical locations.
• Send contextualized notifications to users when they arrive, exit, or stay in certain areas.
• Use location analytics data to evaluate and enhance advertising efficacy.
Some Use Cases For Geofencing Marketing:
• Drive people to our spots by placing geofences at POIs (Points of Interest) such as airport terminals, hostels, or touristic areas and sending them interesting alerts that build momentum to entice people to visit your company.
• Detect clients at rivals' sites by placing geofences around them in order to influence buyer behavior by presenting a better offer if they visit your business. Using this strategy, you may also learn which segments of your clients visit your rivals' establishments.
• Retarget consumers who have visited a certain area or participated in your activities with a special offer or a promotion of your loyalty scheme.
Real-life Examples of Geo-fencing:
Uber
For drivers to earn fares, Uber relies primarily on geofencing advertising. This startup employs geofencing to build barriers surrounding airports, nightclubs, and hotels, among other things. When consumers step off an aircraft, Uber sends them a push notification informing them that there are Uber vehicles immediately available to transport them to their destination.
For drivers to earn fares, Uber relies primarily on geofencing advertising. This startup employs geofencing to build barriers surrounding airports, nightclubs, and hotels, among other things. When consumers step off an aircraft, Uber sends them a push notification informing them that there are Uber vehicles immediately available to transport them to their destination.
This method is extremely beneficial for driving services such as Uber since it allows them to obtain more fares. It's one of several geofencing examples that demonstrate how you may increase sales by putting up an efficient geofence in the proper place.
Starbucks
Starbucks advertises beverages to potential consumers using geofencing. They frequently send push alerts when customers pass by their store or are in the proximity. Consider a few geofencing examples from this firm. To entice customers, this coffee shop offers drink promotions. Their happy hour special is a wonderful illustration of this. On certain Thursdays from 2-7 p.m., the happy hour deal provides BOGO free on any grandee or bigger beverage.
When consumers are in the vicinity on these happy hour Thursdays, they receive a customized push notice informing them of the fantastic discount Starbucks is giving. It's a fantastic bargain for getting consumers in the door. Starbucks also gives out customized app alerts.
Dunkin’ Donuts
We can't discuss Starbucks' geofencing marketing techniques without bringing up Dunkin' Donuts. Similar to Starbucks, Dunkin' Donuts sends mobile notifications when customers enter its geofence. Users will see unique Dunkin' Donuts beverages and food discounts.
In addition, Dunkin' Donuts employs Snapchat filters to attract customers. Dunkin' deployed a gigantic sprinkle donut filter to attract consumers and bring them in the door on National Donut Day. This filter was available to users who were in the geofence around a Dunkin' Donuts and took a Snapchat.
Sephora
Another case of a smart location-data solution is Sephora's "store companion" geofencing function. The companion activates as soon as the customer enters the business. It provides the consumer with info about their purchase history, product suggestions and reviews, limited-edition specials, wish-list product offerings, and retail experiences and activities on that day. The Sephora app uses geofence technology to boost user pleasure and commitment by providing exceptional daily mobile content, including location-targeted messaging. If a user has an unspent gift card, the app will notify them when they reach the geofenced zone near Sephora.
