Why Facebook Is Blue: And Science of Colors in Marketing

by Sai Surya Bhanu Teja Mamidi | Executive Marketing Club (Crowd Core)

According to One New York Person, the reason is simple that Mark Zuckerberg is red green color blind. That means that blue is the color Mark can see the best.

Zucker’s own words:- Blue is the richest color for me; I can see all of blue.

And there is nothing scientific right? Well Although in the case of FB there are also several examples of how colors affect our view on purchasing decisions.

So how do colors truly influence us and what is the study of shadings in Marketing? As we are likewise attempting to make bunches of upgrades to our item at Buffer, this was a critical part to become familiar with. We should delve into probably the most recent, most intriguing examination on it.

First: Can you recognize the online brands just based on color?

In addition, particularly when we need to purchase something, the Colors can assume a significant part. Investigation organization KISS metrics made a stunning infographic on the study of what shadings mean for our buys.

Particularly the job of "Green" stands apart to me as the most loosening up shading we can use to make purchasing simpler. We didn't deliberately pick this as the fundamental tone for Buffer really, it appears to have functioned admirably up until now, however.

A second look, I likewise acknowledged how now and again dark is utilized for extravagance items. It’s of course always obvious in hindsight. Here is the full infographic:

How to market with better use of colors:

This all may be genuinely engaging, however, what are some real things we can apply today to our site or application? The appropriate response comes once more from some incredible examination done by the great people who are.

If you’re a building App or a Product which mainly targets women, this will be the best advice for you.

• Women Love: Blue, Purple, and Green

• Women Hate: Orange, Brown, and Gray

In case if you're building App or a Product that mainly targets Men, this will be the best advice for you.

• Men Love: Blue, Green, Black

• Men Hate: Brown, Orange, and Purple

They began with the straightforward speculation of picking between 2 tones (green and red) and attempting to think about what might occur.

For green,

Green hints thoughts like "natural" and "environment," and given its wide use in traffic signals, proposes "Go" or positive headway.

For Red,

Red hints, then again, are frequently thought to impart energy, enthusiasm, blood, and caution. It is likewise utilized as the shading for halting traffic signals. Red is likewise known to be attractive.

In this way, unmistakably, the A/B test among green and red would bring about green, the more well-disposed shading to win. At any rate that was their speculation. Here is the way their investigation resembled:

The red catch beat the green catch by 21%

21% a larger number of individuals tapped on the red catch than on the green catch. All the other things on the pages were something very similar, so it was just the catch shading that had this effect.

Despite the relative multitude of studies, speculations are very difficult to make. Whatever transform you make, treat it's anything but speculation, and see the real trial on what works for you. By and by, I'm in every case extremely inclined to go with assessment dependent on what I read or examination I've gone over. However, information consistently beats assessment, regardless.

I think it is extremely fascinating that simply changing something as small as color can completely change the outcome of something.