Tu Cheez Badi Hai Mast Mast - How Zomato is getting cheesy these days!!!!

Authored by Meghana Merugu | Club Executive Member

Launched in 2010, Zomato is the platform connecting its users to food. It was initially founded as FoodieBay in 2008, renamed ZOMATO in January 2010. Last year around the same time of February they have raised an investment of US$250 million from 5 investors. In the last five years, the number of operational meal delivery restaurants has increased by 6 times. From “ONE DAY” to “DAY ONE” Zomato listed in IPO with its share price to Rs.76.

Not just focusing on the business acquisitions and investments Zomato marks itself as an interesting brand through its various ad marketing connecting the emotions through food. Always on the run to find the current trends through Digital Marketing and making amazing memes with the ground reality with quirky and humour quotient defines the genius minds of Zomato. Understanding the nature of the audience Zomato creates its content with the right amounts of spice and sweet.

Current Affairs

People across the world know the border issue between the United States and Mexico. How did Zomato represent views on this? Well, this is the perfect representation that any brand could deal with.

Movies - Fun Max

Whether it is updates of the shows or connecting the theories of rivalry with the fellow competitors Zomato has its own magic of showcasing the contents.

When the popular show F.R.I.E.N.D.S announced their reunion show updates Zomato posted a post saying Fries before FRIENDS engaging their customers to order food from their platform.

When the creative head had thought about creating a healthy friendship, they posted an image starring Salman Khan and Amir Khan from the movie Andaz Apna Apna – Well, were they talking about Swiggy? Who knows!!

Sports – Lunch with a Punch

The impeccable timing of the Zomato catches the attention of the users when they release a subject and it is the fact to appreciate how they are able to never miss including their presence. This post was in appreciation to Lovlina Borgohain the Indian Boxer who secured a bronze medal in the 2020 Olympics.

Business Talks – On a serious Note

Running the show with the updates of their business offers and discounts on the days when customers are broke yet tempting them to order through their platform with their perplexing business chats. Who cares about the month-end no-money days when Zomato is to the rescue addressing its users innovatively strengthening the connection.

While we are having our meals and reading this blog do not miss on the following cringe!!

Customer Engagement – Sarcasm

The New Marketing

The real fun begins with ultimate Sarcasm, how can we miss out on one with Zomato?

Yes, the real pain is when your friend takes the Oval Size (Woxsen University Dining Space) of bite from your burger.

Zomato started to showcase the responses they receive in their social media handles in order to engage with its users and sometimes even make their day special by sending free deliveries and coupons. Every brand pushes the notifications but this rightly coded the notifications sent by Zomato to their users are funny and directing the user to order from their platform.

This leading food aggregator says picture “Abhi Baki Hai” aiming for their long-term goals with creative marketing trends. Staying on the course amid the Pandemic situations Zomato never failed to make their customers happy with their digital presence and the deliveries on time by launching the campaigns To the Needy in critical times.

Did Zomato increase their order rate by this transactional approach of engaging users through social media – Pranav Sapra Head of social media Zomato says Yes, we are friendly with our crowd and not forcing them to order but building up a community that can never think of break up with us.