H&M HOME!!!! – New Venture or a Pre-Planned Strategy?

Authored by Sai Sreeja Nainala | Club Executive member

H&M is a brand that we are all familiar with. Because of its subtle fashion designs of clothing and accessories, H&M has grown popular in India these days. BUT, wait, there's more! H&M, a successful brand that operates in over 74 countries, is bringing its home décor and furniture collection to India. They have announced that H&M home will launch in March 2022 on one of the most popular e-commerce platforms in India, MYNTRA.

This is ideal for those who enjoy shopping. But here's the catch: H&M is looking into its options in India. The most genius marketing plan, here is the major reason for releasing its home collecting after entering India 7 years later. With this clothing collection, H&M has entered India and is dispersing the brand throughout the country. Not to mention that we all love H&M and that it has piqued our attention. After establishing a strong brand image, H&M has finally decided to offer its home collection in India. I'm sure H&M's market range will expand, and it will be able to reap more profits. H&M has played its brand image strategy in India and successfully venturing its brand-new home collection in Indian Markets.

Here is the question, Is it possible that Indians will support H&M Home in the same way that they have supported H&M fashion? The answer is a resounding YES! Even though there is some confusion about the brand attracting the target audience in India, H&M has completely emerged as the most recognized brand in India and people are fascinated by the brand. H&M is considered one of the cheapest and best brands in other countries, but as we all know, In India, H&M has built its mark on the Indian Marketplace and the customers are entitled to the brand in a way that it has become the H&M habit. As a result, the long road ahead for H&M home is clearer, satisfying, attainable, and profitable.