Frugal Marketing

How do you implement efficient brand recall using minimalistic budget?

By Krishna Priya Kotari | Executive Marketing Club (Crowd Core)

Source: Pinterest.com

If the question in the subheading intrigued you, then you’re all set for one of the craziest rides.

As companies struggle to stand out and overcome competition, the disruptive marketing forms that can help them to achieve this objective are expanding. Amongst the many inventive marketing tactics utilized, guerrilla marketing certainly captures notice and generates interest.

This advertising technique surprises businesses by placing out of the box unconventional advertising materials on unexpected, often highly public sites, giving the viewer a lasting impression. This strategy is often minimal in cost and is known for its efficiency.

How does it work in reality?

Outdoor guerilla marketing “Nike” as the Guerrilla Marketing Warlord

The most important, relevant, and creative guerrilla marketing strategies come from “Nike”. These are actual examples taken from some of their campaigns, these were done in real life.

Their tag line is "just do it," and mostly works well.

But Nike knows that guerilla marketing is the way to do it when it must reach a broader audience with a strong message. From eliminating the seat on a park bench to getting people to exercise more to develop intelligent ideas to promote their company. While some of their most effective guerilla marketing tactics may appear unpleasant or inappropriate, they have a long and long-term effect on the public.

Source: Sneakernews.com

Is this kind of marketing strategy that makes NIKE so heavy in marketing and advertising?

Takeaways: Note that their catchline is highlighted, therefore their marketing plan is precisely consistent with that. Another powerful element of guerrilla marketing is this strengthening and works fantastic for your audience.

Source: Pinterest.com

Indoor guerilla marketing

Frontline’s strategy

Source: campaignbriefasia.com

I'll admit that I fell for it when I viewed this picture for the first time. "Get the dog off those flies, somebody!" I was thinking frighteningly. Then I knew the dog was not real, nor were the bugs. The first was a snapshot, while the second was in fact human.

Frontline, the manufacturers of flea and tick preventive medications for dogs, could fill this image throughout the whole floor of this big public space. It understood that many people go through this area every day and that many people would view it from the top floors of the building, creating the illusion of the dog and the insect. It's difficult to miss – not glance twice.

Takeaways: Figure out how people can interact with marketing communications involuntarily. Although the issue of pest removal, example, cannot be addressed by your product or service, there are ways of involving people.

Event ambush guerilla marketing:

“This is a circumstance where a firm seeks to publicize its products without paying money for a huge public event, yet it is not the official sponsor."

Oreo’s you can still dunk in the dark campaign

Source: Twitter.com

Not everyone's ambushing is a very deliberate business. After an unforeseen blackout during the 2013 NFL matches, Oreo smartly produced a reactive Twitter-based campaign that again demonstrated the power of social media channels. The exemplary example of how never too late for the party can crumble is, 'You can still dunk into the dark.' We think that many creative managers for huge businesses were kicking for not having come up with this initial one at that time. Very sneaky, Oreo, very sneaky.

Takeaways: Guerrilla marketing has become digital. Think of the digital presence of your audience — then give it a performance.

Guerilla marketing gone too far

A “naked” guerilla tactic

Source: Theguardian.com

Has Paddy Power opened a line of underwear? Nope. - Nope. The Danish striker Nicklas Bendtner, a smart Ambushment guerilla marketing bombshell, was fined €100,000 and a one-game ban following his decision to reveal his underside to the world at the 2012 European Championship. An odd choice from the player to pull the trick owing to a failure to score the target, but the bookmaker and the man himself were obviously very important. Paddy Power subsequently offered the fine.

Conclusion

On a deeper level, you could assume guerrilla marketing simply doesn't valuable all the troubles you have in place to position a few ads in different areas. In addition, when visiting, brand awareness and consequently sales are concerned, you must be aware of their benefits. Indeed, you can even integrate some of these unique concepts to your regular email campaigns to attract your receivers more and more attention.

Guerrilla marketing may turn out to be nasty. That's what the portion of the guerrilla means, anyway. It doesn't have to be nice or straightforward, it just needs to be efficient. You can boost your reception of the brand and achieve the most efficient results with less money input by employing guerilla marketing techniques. “Remember everything is fair in love and war and the fight is undoubtedly your business promotion”.