BEWAKOOF. COM - When Customers Laze Around, The Company Slogs Upon!

Authored by Himani | Club Executive Member

The founding pillars of any endowment incorporates profuse strides in order to attain the milestones of varied degree, and the provocations are inevitable. Correspondingly the organisation named bewakoof.com which was founded in 2011 by Prabha Kiran Singh and Siddharth munot as an ecommerce habiliments brand encountered innumerable obstacles but eventually succeed in fabricating millions in no time. The pioneer funding, they could convene was through Snapdeal founder Kunal bahl, Snapdeal already had a hold in the market and the congruence was already at its boom which apparently evoked them to invest in it.

Bewakoof .com as the name unravels the idea was “whilst customers lazing around the company constituting the exertion for them”. The name was chosen with the idea of market positioning when an absurd or divergent theme is chosen the attention drawn towards it becomes remarkable and the brand fabricates a positioning in the minds of the customers. Soon enough the company incorporated offline retail segment alongside the online platform in 2014 commencing an era of divergent magnitude and the procurement of offline retail segments tend to be a mega triumph.

By 2015 the company claimed to a become a 25 crores organisation and deftly many more to come. But in 2015 it had to encounter certain controversies, where on Facebook page a post was scrutinized offensive in terms of LGBT society. But the amendments were procured all at once and the matter was handled precisely and henceforth the company endured persistently.

The company mainly appends the fabrication of t-shirts with profuse written restates which caught the eyes of the new generation thus upholding the congruence in the market.

In 2019 global alternatives asset manager invested $11.2 million dollars in the company, and several celebrities appending Farhan Akhtar, Rajkumar Rao did the brand notability in the market which succored the company in unleashing the path to success.

The buzz of the company in the market is proliferating inchmeal and thus the company would soon consummate its boom deftly.