AI – Integral Part of Digital Marketing

Authored by Meghana Merugu | Club Executive Member

“The Marketing world moves at the speed of the light”

After the 2020 Pandemic hit the world has witnessed the surge of Digital Transformation. Did anyone ever anticipate to carry day to day work without any challenges virtually? The Business has groomed and molded its ways to success with the potential Marketing Strategies with the help of Artificial Intelligence.

Businesses are using AI to understand and develop their marketing strategies according to consumer behavior. The search patterns, most liked pictures, or blogs are their sources to recognize the customer’s interests. The virtual concept of shopping is the new trend. In the scheme of the experimental business era, AI is still in the very early stage to optimize with the Marketing Strategies but the Enthusiastic say that Marketing Strategies are taking higher standards with the data collected by the AI techniques from the consumer.

Talking about the capabilities of AI with Marketing especially AI goes hand in hand with Digital Marketing. The revolution is going to be high for Digital Marketing and the possibilities of the success ratio is impressive.

Few of the Digital Marketing techniques with the integration of the AI:

1. Online Advertisements

Today’s advertisements that we see are called as programmed advertisements that are tuned and run by complicated AI systems with user data. When you search for a Dyed T-shirt on your browser for some time and then switch to Instagram there is a flash of advertisements of the Dyed T-shirts suggestions on your page. 47% of the B2C consumers note that AI in alignment with Digital Marketing could show 56% higher engagement with the brands.

2. Personalized User Experience

Personalization is the key to aggressive improvement in the sales of any brand. Efficient ways of calculating the consumer behavior of likes and dislikes while considering demographics, geographic's, devices. When the consumer enters a store or any digital media platforms personal assistance helps in the high rate of conversions.

3. Predictive Analysis

The user information does not only help the business to understand the market strategy but also helps to evaluate the data that is been collected to predict future outcomes. One such analysis helps a brand to run and create Future campaigns and designs. Sometimes the digital feedback also helps the business to upgrade their products and services.